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Chuck Watkins is the Chief, Communications Research & Requirements Branch, TRICARE Management Activity (C&CS), and will discuss "That Guy" program which is a Department of Defense-funded, multi-faceted campaign to increase awareness of the problems associated with binge drinking. The counter-marketing effort uses www.thatguy.com as the key communication tool. The campaign is a key element in TRICARE's Healthy Choices program.
| Date Taken: | 01.21.2010 |
| Date Posted: | 02.26.2010 13:30 |
| Category: | Newscasts |
| Audio ID: | 24174 |
| Filename: | 1001/DOD_100062280.mp3 |
| Length: | 00:19:26 |
| Location: |
| Web Views: | 163 |
| Downloads: | 0 |
| High-Res. Downloads: | 0 |
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