The National Intellectual Property Rights Coordination Center (IPR Center) is promoting a new consumer based automotive safety campaign, "Put the Brakes on Fakes," to raise awareness on the dire consequences of counterfeit automotive parts making its way in the United States supply chain. This comprehensive, multi-phase campaign aligns with peak driving periods throughout the year and is part of the IPR Center’s Operation Engine-Newity. At its core, the campaign aims to inform consumers... read more
The National Intellectual Property Rights Coordination Center (IPR Center) is promoting a new consumer based automotive safety campaign, "Put the Brakes on Fakes," to raise awareness on the dire consequences of counterfeit automotive parts making its way in the United States supply chain. This comprehensive, multi-phase campaign aligns with peak driving periods throughout the year and is part of the IPR Center’s Operation Engine-Newity. At its core, the campaign aims to inform consumers about the life-threatening hazards of counterfeit automotive parts that can lead to catastrophic injuries or fatalities in the event of a crash. Phase I of the campaign will leverage social media platforms to address the specific hazards of counterfeit airbags by alerting the public of the dangers associated with low-quality replacement airbag inflators. Partners in this initiative include Homeland Security Investigations (HSI), U.S. Customs and Border Protection (CBP), the National Highway Traffic Safety Administration (NHTSA) and the Automotive Anti-Counterfeiting Council (A2C2). show less
