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    PEO STRI Rebranding Campaign

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    PEO STRI Rebranding Campaign

    ORLANDO, FLORIDA, UNITED STATES

    07.05.2023

    Photo by Donnie Ryan 

    Program Executive Office Simulation, Training and Instrumentation

    A member of the strategic communications team places the new logo for the U.S. Army’s Program Executive Office Simulation, Training and Instrumentation (PEO STRI) on a podium at PEO STRI headquarters in Orlando, Fla. PEO STRI revealed its new logo, branding color scheme, command coin and tagline on June 14, the U.S. Army’s 248th birthday. The new logo utilizes a modern font to represent PEO STRI's digital transformation, and the color scheme moved away from the traditional Army black and gold in favor of various shades of blue and gray. Blue is a calm color that represents trust and intelligence. Gray is a mature color, representing professionalism and responsibility. The combination of the two colors represents PEO STRI’s highly skilled and professional workforce of Soldiers, government civilians, and contractors. (U.S. Army photo by Donnie Ryan)

    IMAGE INFO

    Date Taken: 07.05.2023
    Date Posted: 07.05.2023 16:17
    Photo ID: 7895372
    VIRIN: 230705-A-SV210-1116
    Resolution: 2450x1750
    Size: 1.1 MB
    Location: ORLANDO, FLORIDA, US

    Web Views: 39
    Downloads: 8

    PUBLIC DOMAIN