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QUANTICO, Virginia – Marine Corps Recruiting Command released the latest advertisement under the ‘Battles Won’ brand idea, along with a redesigned website, March 28. The ad, like the other work in the recently-launched campaign, is aimed at the recruitable population and their influencers (i.e., parents, teachers, coaches and community leaders).
“Anthem,” the first Marine Corps commercial created completely with computer generated imagery, features scenes spanning the legacy of the Marine Corps – historic battles fought and won from the nation’s infancy to the current era. Each battle plays like an animated scene from a museum, acted out by bronze figures who by ad’s end are revealed to be components of a larger statue of a modern-day Marine.
The newly redesigned website was updated with a more modern look and feel, tied to the Battles Won brand idea. It helps answer many of the questions applicants or their influencers might have about who Marines are, what they do, and how to become one of the few.
The Battles Won brand idea taps into the irreducible essence of the Marine Corps, which is the fighting spirit of the Marine. The essence of the Marines individually and collectively is the willingness to engage and the determination to defeat an opposing force – whether personal or on behalf of our nation and its communities.
“Marine Corps Recruiting Command, with its advertising partner J. Walter Thompson, is currently creating and releasing materials under the Battles Won brand idea,” said Lt. Col. John Caldwell, Assistant Chief of Staff, Marketing and Public Affairs, MCRC. “The new campaign is intended to inform and inspire America’s youth and their influencers with compelling content conveying the Marine Corps’ story of Making Marines, Winning Our Nation’s Battles, and Developing Quality Citizens – framing each element as a fight (fights we intend to win).”
The new commercial can be viewed at and shared from
https://www.youtube.com/user/OurMarines and at the redesigned website, www.marines.com. Full resolution video can be downloaded at https://www.dvidshub.net/unit/MCRC/.
For more information about the new commercial, website or brand idea, contact MCRC Marketing and Public Affairs at mcrcpa@marines.usmc.mil. For information about becoming a Marine, visit www.marines.com.
| Date Taken: | 03.27.2017 |
| Date Posted: | 03.28.2017 07:14 |
| Story ID: | 228175 |
| Location: | QUANTICO, VIRGINIA, US |
| Web Views: | 420 |
| Downloads: | 1 |
This work, Marines Release Next ‘Battles Won’ Ad, New Website, by MGySgt Justin Kronenberg, identified by DVIDS, must comply with the restrictions shown on https://www.dvidshub.net/about/copyright.
