Leaders often aim for 100% participation in surveys, striving to ensure that every voice is heard. But how do you know if your message is reaching everyone? Realistically, in the DoD or US Navy, not all personnel access a computer regularly. This makes 100% readership unlikely, so we need to establish a realistic measurement of success, which can only be gauged over time using analytics.
Understanding Realistic Readership
When transitioning to using Flank Speed News for announcements, it's crucial to set realistic expectations. For instance, imagine your command of 1,000 personnel switches to Flank Speed News for all announcements. During the first two weeks, you send out 10 announcements. One of the highly anticipated events, the command picnic, shows 823 unique viewers in 14 days according to analytics. In the same period, the Plan of the Week for week one had 415 unique views, while the following week’s Plan of the Week, which included details about the command picnic, had 650 unique views. The initial medical announcement about upcoming Flu Shot Vaccines had 220 unique views, and the second reminder added another 180 unique views.
Analyzing the Data
This initial data provides valuable insight but does not tell the full story. It’s important to consider other factors, such as information shared in daily morning meetings (Quarters). Readers may feel they already have the necessary information and might not open the emails or follow links.
To get a comprehensive understanding, you need more than 14 days. Extended analysis helps identify what interests people and the types of content that effectively convey your message. Visual content, like photos of people in action related to your announcements, tends to receive higher unique views.
Advantages of Using Flank Speed
An additional benefit of enhancing communication with Flank Speed is that attachments and images do not count towards the size of your email. This means you can include high-resolution photos, like an 8MB image of your Medical Officer giving the Commanding Officer a flu shot, without bogging down email inbox sizes.
By leveraging Flank Speed News and its built-in analytics, you can set realistic expectations for readership, understand what content engages your audience, and measure the effectiveness of your communications over time. This approach ensures your messages are impactful and reach as many people as possible, making your communications more efficient and engaging.
Continue to monitor and adjust your strategies based on the data, and you'll soon see what resonates best with your audience. Happy communicating!
| Date Taken: | 10.24.2024 |
| Date Posted: | 10.25.2024 08:27 |
| Story ID: | 483845 |
| Location: | NEWPORT NEWS, VIRGINIA, US |
| Web Views: | 13 |
| Downloads: | 0 |
This work, Getting the Most Out of Your Email: Part 2 - Achieving Realistic Readership and Measuring Success, by Telly B. Myles, identified by DVIDS, must comply with the restrictions shown on https://www.dvidshub.net/about/copyright.
