The Marine Corps' newest advertising campaign, Made For This, is an anthem that declares trust in the next generation of Marines by showing just how uniquely equipped we are to fight and win for our Nation. Made For This, conveys a single premise: There are those among Generation Z that the Marine Corps aims to identify and select as uniquely qualified to secure our collective future as Marines.
U.S. Marine Corps Col. Jenny Colegate, commanding officer of Marine Corps Base Quantico, speaks to the attendees of the Educators Workshop on Marine Corps Base Quantico, Va., June 2, 2026. The Educators Workshop gives college educators, administrators, and coaches from across the country the opportunity to see how Marines are recruited, trained, and developed into leaders. (U.S. Marine Corps photo by Cpl. Brenna Ritchie)